Posts Tagged "Truck Wrap"

In 2008 Indigo Studios was hired to create artwork for a truck that will be used to promote ESPN and Nascar.  This was designed to educate the people about a new product that allows you to drink and watch the race at the same time.  It’s a simple concept that reshapes the cup itself and in doing so, allows you to see.

Originally we were provided basic sketches of the concept art along with vector logos of both ESPN and Nascar.  I have to admit that it is fun to see your artwork plastered all over a truck.  I’m not saying it’s my best work ever, but it’s still fun to see.