23 Designs Creative Projects

Communication Arts honored Red Square Agency’s Website. The website was built by New Uniform Design and Dave Caselli

The article is here: http://www.commarts.com/web-sites/red-square-agency.html

In 2008 Indigo Studios was hired to create artwork for a truck that will be used to promote ESPN and Nascar.  This was designed to educate the people about a new product that allows you to drink and watch the race at the same time.  It’s a simple concept that reshapes the cup itself and in doing so, allows you to see.

Originally we were provided basic sketches of the concept art along with vector logos of both ESPN and Nascar.  I have to admit that it is fun to see your artwork plastered all over a truck.  I’m not saying it’s my best work ever, but it’s still fun to see.

www.BETTERBASKETBALL.com

“The Better Basketball DVDs are widely regarded as the finest instructional videos in basketball. The DVDs are very easy to understand, yet full of extremely detailed techniques. Each video starts by clearly teaching the most basic basketball fundamentals for kids or their parents, then progresses to highly advanced concepts that will vault a serious player to the next level.”

The DVD’s include instruction and interviews from Jason Kidd, Chauncey Billups, Mike Bibby, JJ Redick, Jermaine O’Neal, Andy Garcia, Rick Barry, Nancy Lieberman, Tamika Catchings, Sue Bird, Rick Torbett and more.

Better Basketball is my biggest freelance client.  I have been doing business with them for over two years now and I love it.  I do pretty much anything creative for them.   I’ve done DVD packaging, Magazine ads, web flash banners, gif banners, website redesigns, DVD inserts, brochures and wall sized posters.  I love having a freelance client because it puts money in my pocket for doing the stuff I love the most.

On top of that, it gives me the chance to be my own boss. Now, don’t get me wrong, I still do plenty of revisions, I just do them for one person, not five.  At Indigo I answer to my boss, my coworkers, the clients, and the clients’ clients.  It can be pretty nerve racking at times.  So with Better Basketball, I deal with one guy, and one guy only.  It is refreshing.

Also, it gives me the chance to work my own hours, and get shit done when I can, not when I need to have it done. BB is pretty lenient on due dates, and I truly appreciate that.  Also, I get to work from my own computer, at my own house.

Now don’t get me wrong here, I love freelance, but I would never consider doing it full time.  It’s too much work.  To me it’s considered a hobby, not a job.  Being a full time freelancer, you need to constantly be looking for new work as you finish the work you already are doing.  It is a never ending process.  Also, if you get a great client, and you do constant work for them over a couple of years, then they decide to go with someone else, then you are royally screwed.  It’s like being fired.  I couldn’t handle the roller coaster.

All in all, I love to freelance and I hope to do more in the future.  You never know, one day 23 Designs might be its own company, with its own staff.

This Summer Live it up! Only Your South Florida Ford Dealers will make your first Three Car Payments!

With a hip new look that mimics a full feature movie, JWT and Indigo Studios have created an exciting new promotional website for the South Florida Ford Dealerships. Indigo Studios integrated Flash animation and video with sensational graphics to compose something both interactive and informative to the consumer. This is the future of branding. This site is completely userfriendly with an animated map of all the South Florida Ford Dealerships and all their contact information. Also, it has a fully functional download section that has everything from Wallpapers to Ringtones available to anyone. Check out the new website here:

www.3MONTHSMOVIE.com

See websites like this and more at www.indigostudios.com

OK OK. So This is not really 23 Designs blog. This is a blog about me. Dave Caselli. I mean, I do operate under 23 Designs as a freelancer so i guess this could be considered a 23 Designs blog. But this blog is more about me. I am going to post about things in my life. Not only things that I do everyday, (cause that would be boring) it’s going to be about my life and everything that happens to get in my way. It’s going to be about Indigo Studios and the ongoing drama a small office can dish up. It’s going to be about Atlanta, Georgia and the fact that I moved here from 2,508 miles away in Sacramento, California. It’s going to be about the fact that I am not a writer and I can’t spell to save my life.(thank you spell checker) It’s going to be about my up incoming wedding on July 19th to my wonderful finance Priscilla Henson. It’s going to about all that AND it’s going to be about 23 Designs and my freelance career. So if you want, you can say that it’s about 23 Designs, but it’s not. It’s about that and a whole lot more.